What Foundiq does
Foundiq builds software products that help consumers make better buying decisions. The first product is focused on online apparel fit confidence.
Startup Profile
Foundiq is building InseamIQ.
Foundiq is an early-stage tech startup building its own mobile app and cloud-backed software platform for online apparel shoppers.
At A Glance
Digital-native product company.
Foundiq is not a consultancy, agency, services company, affiliate site, or manual sizing service. The current product is InseamIQ: an app-first fit-confidence product in MVP development and private testing.
- Startup
- Foundiq
- Product
- InseamIQ
- Business model
- Own-product consumer software, not client services
- Product type
- Mobile app and cloud-backed recommendation platform
- Stage
- Android-first MVP build and private testing
- Public domain
- foundiq.uk is the company and product presence
Business Description
Problem
Apparel sizing varies by brand, cut, fabric, and user preference. That makes buying online slower, less confident, and more likely to create avoidable returns.
Target audience
The initial audience is online apparel shoppers who already know some jeans that fit, but need practical guidance before choosing a size in a new pair.
Product Details
Fit profile
Users save fit preferences and optional measurements so the app has personal context before making a recommendation.
Trusted pairs
Users add jeans they already understand, including brand, style, size, and simple fit verdicts.
Product checks
Users paste or share a product URL and receive a ranked starting point with confidence and risk language.
History and fit memory
Recent checks and saved fit-memory labels help the product learn from what worked, what was only good enough, and what did not fit.
Visual Evidence
Authenticated MVP screens.
These current app screens show the product flow after sign-in: ready account state, product check, recommendation result, saved history, fit memory, and profile.
Account and fit contextProduct URL checkRecommendation resultSaved history and memory
Team Information
Founder-led product and engineering.
Foundiq is currently led by Wade Womersley while InseamIQ moves through MVP development and private testing.
Domain Alignment
One public domain for the company and product.
InseamIQ is not hosted on a separate public product domain at this stage. The mobile app is in private MVP testing, and foundiq.uk is the correct public domain for the startup and product presence.
- Application domain
- foundiq.uk
- Company/startup
- Foundiq
- Product
- InseamIQ
- Separate product domain
- None currently used for the private MVP