What we do
Foundiq develops digital-native consumer software for shoppers who need clearer guidance before making a purchase. The first product focuses on apparel fit confidence.
Foundiq
Consumer software for better buying decisions.
Foundiq is building InseamIQ, a mobile app that helps shoppers make more confident apparel fit decisions before they buy online.
Business
Problem
Clothing sizes vary widely between brands and product cuts. That uncertainty makes online shopping slower, riskier, and more likely to end in returns.
Audience
The initial audience is online apparel shoppers who regularly struggle with inconsistent sizing and want practical guidance before choosing a size.
Product
InseamIQ
A mobile fit-confidence app in MVP development.
InseamIQ lets a shopper save jeans they already know, submit a product link they are considering, and review size guidance with confidence and caveats clearly shown.
MVP buildPrivate testingAndroid-first
Jeans you trustSave pairs that already fit.
Brand, style, size, and simple fit notes become the shopper's fit memory.
Levi's 501Good fit
Wrangler TexasMore thigh room
ResultStart with the strongest match.
Recommendations show a starting size, confidence level, and plain-English caveats.
32 x 32
Features
Fit profile
Shoppers can save fit preferences and optional measurements so recommendations start from their own context.
Known pairs
Users add a small set of jeans they already understand, including simple waist, length, and seat or thigh fit labels.
Product checks
A shopper can paste or share a product URL and receive a ranked starting point rather than a guaranteed one-size answer.
History and memory
Recent checks and saved fit notes help the app become more useful as the shopper records what worked and what did not.
Digital Model
Team
Founder-led product and engineering.
Foundiq is currently founder-led while the first product moves through MVP development and private testing.
Contact
Get in touch.
Use the form to reach Foundiq regarding company, product, or partnership enquiries.